True Edge Talent
John Larson, CEO
Masterful in both web technology and business-based communication, John owes his proficiency to both an excellent education (in math, chemistry and computer science) and an amazing three years well spent doing web development and project management at MonsterCommerce.
To John, it is essential that anyone working on a project be clear about how his or her creation fits into the big picture. In John's experience, doing magic in web projects happens naturally when the developer him/herself is thoroughly versed in the business behind the project. John's vision of the True Edge team making profound differences for other businesses and organizations is rooted in this very principle.
Tom Robinson, President
Tom Robinson, a Saint Louis native, received classical training in Economics from the University of Missouri, Columbia. Since then he has received unprecedented training in human, personal and organizational development. Tom has spent the last ten years working in sales and marketing. An avid traveler, he has lived and worked around the US and in Mexico and gone exploring in Central America and Europe. Tom brings unparalleled perspective to the projects he devotes himself to, drawing on experience in varied industries.
Tom brings fresh perspectives to stale situations and infuses energy and excitement where there was resignation. Tom's ability to shine new light on old problems allows those he works with to discover simple innovations that profoundly impact their day-to-day operations. He is an outstanding coach committed that the people he works with, both coworkers and clients, love their work. In addition to bringing innovation to enterprises, Tom is masterful at identifying opportunities for businesses to increase current revenues and generate new revenue streams.
Above all, Tom revels in making a difference. He is currently working to develop a national, self-sustaining, hunger relief organization. As the president of True Edge Consulting, Tom is living the life of his dreams.
Robert Fieldhouse, Creative Director
British born, educated at The University Of The Arts London, Rob is a meticulous, dedicated and highly motivated designer working across all aspects of web, print, video and production. He joined us from a London based consultancy specializing in business communication through live events where he worked on many bespoke design projects, conferences, press launches, exhibitions, road-shows and celebrity parties.
In addition to this Rob has experience across a wide range of creative outputs including magazine/editorial, advertising, digital animation, CD design, websites, set design, video editing and direction. Quality of concept and application are key. Rob believes great design starts with a great idea and simple, beautiful execution.
Lee Robinson, Creative Director
Lee Robinson was born and raised in Saint Louis, MO. A recent graduate of one of the top advertising schools in the world, Miami Ad School, she has studied advertising and design in South Beach, San Francisco, Germany, and Saatchi & Saatchi in London. She has worked under the tutelage of some of the best agencies out there, including Crispin Porter & Bogusky, Goodby Silverstein & Partners, Jung von Matt, and others.
Lee has experience in a wide range of media, including print, outdoor, guerilla advertising, interactive, product design, magazine layout, website design, and also company branding and re-branding. She believes that the best way to gain the attention of a target audience is to actively engage them in the brand. The most important step in that process is coming up with a brilliant central idea and then executing it beautifully across the available/appropriate media opportunities.
Greg Spry, Director of Operations
Greg Spry graduated from the University of Wisconsin in 2001 where he received a degree in Industrial Engineering with a minor in Computer Science. Prior to joining True Edge, Greg worked for a cutting-edge healthcare software company.
As Director of Operations, Greg dabbles in web development, coordinates most financial activities, and helps create organizational structures. He also moonlights as a science fiction author. Greg finds that dreaming up new technologies and possibilities that inspire people is beneficial in both business and writing.
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